E-MAZING Commerce Group

Digital Redefined — Strategy that actually ships.

We help CPG brands turn possibilities into performance across the digital shelf—combining sharp strategy with clean execution.

Start a project About us
Woman-owned
CPG-native
Data-driven

About

We’re a boutique, woman-owned consultancy built by operators. We partner directly with founders and lean teams to design strategies that fit reality—and then we help you run them.

What we do

From audit to activation across Amazon and retailer.com.

Digital Shelf & Content

Best-practice PDPs, A+ content, image stacks, and taxonomy that converts.

  • PDP & A+ systems
  • Content ops playbooks
  • Retailer compliance

Commercialization

Launch plans, market entry, and cross-functional runbooks to scale quickly.

  • Launch frameworks
  • Retailer.com toolkits
  • Partner enablement

Growth & Media

Always-on retail media strategies that ladder into P&L reality.

  • Retail media planning
  • Promo & pricing guardrails
  • Test-and-learn design

Analytics

From visibility to action: dashboards, diagnostics, and KPI governance.

  • Scorecards & alerts
  • Attribution sanity checks
  • Win-loss & elasticity

The 5E Framework

How we translate the classic 5Ps into outcomes.

Experience

Product as a journey: messaging, assets, and UX that reduce buyer friction.

Equity

Price, promo, and value narrative that build brand and protect margin.

Energy

Operational momentum—cadence, rituals, and ownership that ship work.

Engagement

Media and community loops that turn attention into action.

Everywhere

Channel strategy and retail readiness across Amazon & retailer.com.

The Unicorn Funnel

A horn-shaped, stage-based growth model—from first touch to loyal repeat—built for modern CPG and tuned to retailer reality.

Unicorn Horn Funnel A tapered, banded horn with shimmering gradient, labeled from base to tip: Attract, Engage, Nurture, Convert, Grow.
  • Audience mapping & lookalikes by retailer category taxonomy
  • Search gap finder (retailer & Google): queries → content → media routing
  • Upper-funnel DSP with retail conversion pixels where supported
  • PDP blueprint: hero image, benefit stack, brand block, comparison
  • Variant architecture & cross-sell modules per retailer rules
  • Accessibility & scan-ability checks (mobile-first)
  • Review acceleration (compliant) + UGC rights and reuse system
  • Education micro-flows: FAQs, how-to, comparison, science/claims
  • Trial tactics: samples, bundles, first-purchase incentives
  • Promo ladders by pack/retailer, with guardrails to protect equity
  • Retargeting paths: PDP viewers → ATC → purchase
  • Operational governance: availability, buy-box, and MAP watch
  • Repeat engine: post-purchase CRM, replenishment windows, S&S
  • Basket expansion: adjacencies & “complete the set” tactics
  • Assortment optimization: velocity, margin, duplication pruning

Measure What Matters

Reach → PDP views → PDP quality score → Add-to-Cart rate → Unit velocity → Repeat rate.

About Jennifer Angelus

Jennifer Angelus is a CPG operator and builder who leads Digital Shelf & Capabilities at Danone North America. She connects brand, sales, retail media, and content operations to drive omnichannel growth—and is known for turning strategy into execution with speed. After nearly a decade at Danone across roles in brand strategy, trade marketing, and category insights, she founded E-MAZING Commerce Group to bring that same rigor and momentum to founder-led and scaling brands.

When you work with E-MAZING, you get Jennifer’s hands-on leadership: clear direction, clean execution, and governance to sustain it.

Let’s talk

Tell us where you’re stuck. We’ll suggest a path and a starting scope.

Email [email protected] Book a 20-min intro